Production studios, ad agencies, and radio stations are battling it out in the hopes of capturing a Gold Siren. The brands that have made it to the finals include Nandos, Sportsbet, Melbourne Symphony Orchestra, Jeep, Maltesers, and Aldi.
The winner of the Gold Siren gets a trip to the Cannes Radio Lions in June, and they’ll get to bring the client behind the campaign too. Not a bad way to strengthen the advertiser-client relationship. There are also Silver Sirens to be won relating to 3 different categories: craft, campaign, and single.
Joan Warner, Chief executive officer of Commercial Radio Australia, explains, “It’s the 12th year of the Siren Awards and entries this year have been outstanding. The awards provide an opportunity for the winner to showcase Australian talent at Cannes, plus it’s the radio industry’s way of recognising ad agencies and clients for their continued support of radio advertising.”
The event also has a client voted prize with a cash prize of $5,000. Commercial Radio Australia runs the national Siren Awards. Its purpose is to give credit and recognize the best radio advertisers in the country.