Challenge: Big Italian families—you gotta love all the bounties of food smothered in marinara and cheese and the countless family celebrations. This Italian restaurant chain was looking for a fun and quirky radio spot that expressed their personality, culture, and obviously their to-die-for chicken parm. They wanted to encourage consumers to book spring celebrations for their parties, accomplishments, and festivities.

Solution: We brought the restaurant’s atmosphere to life with a big Italian family that doesn’t have enough days in the year to celebrate everyone’s stuff—showing the listeners all the reasons they can celebrate at Buca! Or they can just go for the amazing food. That’s what we go for! Well, that and Yeosh’s birthday. The announcer comes in with some authentic Italian music and the call to action for spring bookings. Our 5 step process allows Push Button to create ads that grab attention, appeal to the senses, and spark the desired action. After a radio ad like that, who wouldn’t want a chicken parm?

Buca di Beppo

Push Button Productions

For information about Push Button Production’s Commercial Jingle, Radio Ads, or Audio Production services, fill out a form on our contact page or you can call us toll-free at 888-494-PUSH (7874) and we will get in touch with you as soon as possible. Thanks!