Challenge: Big Italian families—you gotta love all the bounties of food smothered in marinara and cheese and the countless family celebrations. This Italian restaurant chain was looking for a fun and quirky radio spot that expressed their personality, culture, and obviously their to-die-for chicken parm. They wanted to encourage consumers to book spring celebrations for their parties, accomplishments and festivities.
Solution: We brought the restaurant’s atmosphere to life with a big Italian family that doesn’t have enough days in the year to celebrate everyone’s stuff—showing the listener all the reasons they can celebrate at Buca! Or they can just go for the amazing food. That’s what we go for! Well, that and Yeosh’s birthday. The announcer comes in with some authentic Italian music and the call to action for spring bookings.