Challenge: Budget Blinds is a nationally franchised chain of custom window treatment providers that delivers directly to your home. Their agency, Hot Dish Advertising, came to us looking for a jingle that displayed the brand’s core values of quality, service, and efficiency. Most importantly, they wanted a modern sound that was fun and almost impossible to forget the phone number.
Solution: Armed with their criteria, the Push Button team went to work! How do you combine the core elements of Direct Response into a music branding piece? You find a way to make the phone number the hook and repeat it in a way that’s catchy and memorable. We began by identifying several creative options and then narrowed our focus to a slightly quirky, indie-pop sound. We developed a custom music track and incorporated a unique audio signature throughout that was highlighted at the end. Next, we worked with Hot Dish to create the winning hook and melody that met all the requirements on lyrical content. Finally, one of our singers put the perfect sparkle on top. Have a listen and try not to sing along!