Challenge: A pen that writes in chocolate? From now on, this is all we’ll use at the office. This magical and delicious kid’s toy dispenses liquid chocolate that hardens at room temperature, allowing you to draw shapes and literally eat your words. When they came to us for audio branding, they were looking for a fun pop sound with catchy lyrics for a television spot.
Solution: Channeling our inner Katy Perry pop diva selves, we composed custom music and lyrics that would appeal to a younger, female demographic. We kept the lyrics simple and repetitive, driving home the message that drawing things can be chocolatey fun. The custom music we developed was super upbeat and happy with a girl pop vibe.