Challenge: Courtesy Toyota came to us with a request for a memorable jingle with a medium pace, awesome guitar riffs, and plenty of “Oh-oh’s.” They wanted to focus on their extensive selection of vehicles, great low prices and quality customer service. But most of all, they wanted to stand out as a dealership that consumers can trust to be the best place for purchasing a new or used car.
Solution: We put our minds to work and enlisted the help of our composers to create an original music piece. The lyrics mention Courtesy’s name at the beginning of each line to drive home brand recognition and top of mind awareness while highlighting their selling points. The music has a soft indie rock feel that’s targeted to a broad segment of the population—anyone who can buy a car!