Challenge: As part of an overall audio branding initiative, Enviro-tech tasked us with building an audio logo that would instantly identify their commercials. Our mission was to create an audio logo that communicated their benefits and matched their visual brand.
Solution: Enviro-tech is all about using natural and earth-friendly solutions to deal with pesky problems around the house, like bed bugs and dirty ducts. To mirror their brand promise to be environmentally conscious, we used a stripped down production style and instruments that are more “organic” like acoustic guitars. Then, we paired it with a gentle vocal and unique 4-note sequence for a memorable audio logo.