Challenge: The average person spends around 13 hours on hold every year. That’s a boat-load of time that could be better spent knitting a nice sweater or counting the number of ceiling tiles in your office. Our friends at EVOK advertising tasked us with making an on-hold experience their clients wouldn’t forget.

Solution: We all know what it’s like to be put on-hold with a terrible radio station playing the latest hits from 1985. We wondered what a station would sound like if songs were custom-created for EVOK – so that’s what we made. We wrote and produced four songs that would not only entertain listeners, but also fill them in on EVOK’s unique benefits and services. The result? Callers were actually asking to be placed back on-hold so they could listen longer – we’re pretty sure that’s the first time that ever happened.


First Watch