First Watch

Challenge: Breakfast and lunch are pretty straightforward, but brunch can leave a lot of people feeling confused – and hungry. So when we were tasked by &Barr to help develop a radio campaign for First Watch, the daytime café – we knew we’d have to clear the air on a few things. Like, when does breakfast turn into brunch? Can I have lunch for breakfast at brunch? More importantly, when you’ve got a restaurant as special as First Watch, how do you properly explain it on the radio without being able to see a stack of pancakes or a chickichanga?

Solution: If you’ve ever brunched before (and we sincerely hope you all have), you know that aside from great food, the other requirement is usual conversation. So we called on some of our improv friends to help us out. We developed a series of usual conversation topics you might find yourself having at brunch, and let the good times roll in the studio. The result was a series of delightfully funny conversations you might have with your friends around a fresh pot of First Watch’s gourmet coffee.

Subway

First Watch