Challenge: Full Sail, one of the coolest entertainment and technology universities in the US, came to us when they wanted some rad spots for Pandora. They needed a high volume of creative targeted specifically to millennials. Well, Push Button is totes lit fam, and we know all the fire ways to hype up the squad. And with a crowded landscape among universities, we needed to make sure Full Sail stood out among the rest.
Solution: We produced relatable ads that put the millennial in the spotlight, with young characters that relate to them. We spoke to the audience’s passions and highlighted the fact that students receive hands on experience from industry professionals. Because hands on experience sounds a lot more fun than a five thousand word essay with a bibliography. With some quirky electronic music and video game sound effects, we made sure it would grab the attention of youngsters looking for a career that’s #goals.