Challenge: When the pioneer of RFID blocking technology for wallets came to us for creative audio, there were a couple things the Push Button Team had to tackle. First, we needed to let the consumer know what the heck RFID is and why we need to block it. Then, we had to make sure no one got the ID Stronghold brand confused with the other competitors, whose products don’t even work!
Solution: Our “Granny” spot hilariously explains exactly what an electronic pickpocketer is capable of—stealing your personal information. We used an entertaining character, unique tech sound effects and custom dramatic music to up the ante, along with a personal message from the founder. The custom brand music we created invokes the seriousness of the product and the audio logo builds instant brand recognition. Our testimonial spots were recorded right here in our studio during a live experiment. We rounded up a random sample of people to put ID Stronghold’s wallets to the test versus the competition. The RFID scanner doesn’t lie, and neither do the participants’ reactions.