Challenge: Everyone’s favorite heritage beach brand (especially if you grew up in Florida) wanted something better than a stock music track for their TV spots. Ron Jon was looking for some rockin’ beach bum jams for their TV audio. They wanted to express that Ron Jon is a brand focused on playing beach volleyball with friends, digging your toes in the sand and soaking up vitamin D. They had a piece of stock music they kinda sorta liked, but it needed something more.
Solution: We cranked up the surf wagon, put our wayfarers on and cruised to the beach. (Hey, we needed to do some ‘market research, alright?) We composed some gnarly custom tunes that would appeal to their target demographic of wave catchers, Frisbee throwers, seashell pickers and bonfire gatherers. We mixed the sound of ocean waves with rockin’ guitar riffs and drums. We kept the lyrics simple, focused on having fun at the beach and chillaxin’ with friends in the sun to stay true to the Ron Jon brand.