Sapporo

Challenge: Can music tell a story? Absolutely! Our challenge with this production from Sapporo was to use music and sound effect elements to carry the narrative. It had to be engaging, dynamic, and offer an Asian flair to showcase the vibe and personality of the brand. By the way, if you haven’t tried Sapporo beer, you need to. It’s absolutely delicious. You can find it at breweries and Asian restaurants, but we digress…

Solution: Isn’t the solution to every problem beer? We cracked open a few Sapporos and got to work on this audio with a funky flair. We made the music sound just how their brand feels: luxurious, energized, exotic, and vibrant with an Asian background. We incorporated bamboo instrumentation, asian percussion, and of course, the black sumo gong to set the tone and engage the viewer with the visuals being painted across the walls.

Casis

Sapporo