Challenge: In a very crowded phone and data provider market, Simple Mobile has a simple deal to share. But, with an audience that skews younger, they needed their productions to reflect their target demo style without pandering.
Solution: When we’re working on a production for a product that is legitimately great, it can make our jobs a lot easier. Our first task was to create a soundscape for Simple Mobile’s ad that reflects current pop culture trends. We particularly focused on one aspect of mobile plans that their target audience finds frustrating – low data caps, and how using multiple apps concurrently can eat up your data fast. By positioning Simple Mobile as the friendly and logical solution, the target sees them as a trusted partner – one that gets their concerns and speaks their language.