Challenge: Subway was looking for a fun way to promote their new meals of the day into a short and memorable jingle in just 15 seconds. They wanted to infuse the piece with elements of the classic “Happy Days” theme, but with a modern twist. When you add in incorporating their name, easy to swap price points, and a slogan into the production, you’re left with quite a time crunch.
Solution: A good throwback jingle is always a blast to produce! In collaboration with Benedict Advertising, we began by analyzing elements of the classic “Happy Days” piece and then mixing it with a punk-rock style to give it the flair that Subway is known for. From there, we tweaked the lyrics and melody to fit. In the end, we concocted the perfect blend while still incorporating all the essentials.
Client Testimonial: “We have been very happy with the work that the team at Push Button Productions has provided to our clients. The results have been well received by our clients’ customers and have led to higher sales and awareness for their brands. The entire approach that Push Button takes is why we continue to come back with projects to them – great dedication, constantly evolving and improving their skills and delivery of a great product.”
-Michael Benedict, President