The world offers many cultures with unique sounds and styles to pull from. Consider the band Dropkick Murphys. Their integration of bagpipes and punk music make them memorable, and at the same time, it highlights the predominant Irish heritage of their hometown, Boston. The band even calls their music Celtic Punk. These cultural influences can be used in audio branding as well. The trick lies in using the right music without getting into the realm of cultural appropriation. You’ll also need to find tunes that fit your products or company.
Music and Culture
While some people believe that all music stems from the same place (Hollywood record labels), there are actually cultural influences in many different types of music in the United States alone.