Why You Need A Media Strategist For Radio Ads

Tailored Content Okay, so you’ve been radio advertising for a while now and a few radio ads go on the air and they’re all fine and dandy but…you didn’t get the results you wanted.  Why is that? Maybe the content wasn’t tailored to your target audience, or maybe the people listening weren’t who you should be going after.   Did your ad for the hottest new toy reach the local children and also appeal to their moms? Is it a better choice to use dance music rather than grunge rock for your happy hour at the bar ad? How are you going to advertise to married women about a brand new shampoo?Read More

The Past, Present and Future: Internet Radio

It could be a better idea to place your ads on internet radio rather than broadcast. Here’s a bit of background on Internet radio for those history buffs out there. Carl Malamud was the very first person to broadcast his station through the web in 1993. On his show, simply titled Internet Talk Radio, he would interview computer experts about the Internet and the newest technology at the time. A year later, The Rolling Stones would host the first multicast concert through the web–a major milestone in Internet radio! Radio.co dives into more detail about the history of Internet radio if you crave more internet radio history.Read More

Don’t Worry, Be Happy – And Listen to Radio

There’s about a million different ways you can listen to music today. Many of them sit in the palm of your hand. With the world’s library of music so readily accessible, why do we still listen to radio music? The unexpected but true answer: it makes us happier.   Some people question why we still cling to radio (broadcast or digital) when the era of completely “on-demand” music is upon us (think YouTube Red). Traditional radio on paper seems to be lacking; the user has no power to pinpoint the exact music played. Listeners tune in to stations that may overplay songs and never touch their absolute favorites.Read More

Should You Be Advertising on Digital Radio?


Okay, we’ll explain. Two of the top five most popular apps are used for streaming music. People in America now spend more of their time using their smartphone than their TV. Just over half of Americans ages 12 and up listened to internet radio in the past month.

So there’s the facts—here’s how it can work for you.


The digital data that’s collected from people is amazing. The internet knows which Ikea couch you like, which food you looked up the calorie count of, and which car you were fantasizing about but won’t ever buy.

Read More

6 Factors to Target Millennials on Radio

93% of millennials listen to 11 hours of radio a week, on average. Here’s how to target them.  
  1. Be real. Millennials know they’re being marketed to and they want transparency and facts. They don’t want fluff. They just want a product that works. Back up your claims and be realistic in your advertising.  In a focus group by NPR, millennials were asked what their favorite ad was. One guy named Garrett said, “The [Lipton] Brisk ads: ‘not half bad.’ Because everybody’s trying to throw it in your face and say, ‘This is the best thing ever, this is great.’ No one just admits, ‘Yeah it’s pretty good you should try it.’
  2. Sell the sizzle, not the steak.
Read More

Digital Radio: A New/Old Friend

Advertisers want to meet the eyes and ears of consumers over as many mediums as they know they use. Today’s advertising campaigns often entail buying space on the internet, on television, and radio – but are advertisers wrongfully looping together all forms of radio, including digital radio, into the kind that exists only during our daily commutes?

Years ago, radio was just that: radio.

Good ole’ terrestrial radio. An advertiser would produce a spot, send it out over the airwaves and reap the rewards. Today, digital radio is massively popular, particularly among young people. While fundamentally the same, digital radio has its stark differences to its broadcast counterpart.

Read More

Yes, We Can Help You With TV Spots!

It’s no secret that we’ve been creating great audio for over ten years. When companies want quality radio advertising, they come to us; they know that Push Button will deliver a product that sounds great and sells even better. However, creative audio doesn’t just begin and end with radio. We’ll preach the power of radio all day, but we know that sometimes the sum of a TV ad’s elements is greater than its individual audio and visual parts. Push Button can help your TV spot realize its full potential with crisp, clear audio.

If you’re here, you’re probably one of two people: you’re already producing TV content that needs professional audio to really pop, or you’re totally at square one in the game of TV advertising.

Read More

Foreign Language Advertising: A Market Too Big to Ignore

There’s 41 million American consumers that may never hear your ads. Sounds like something you want to change? If you’re only producing your ads in English, the 41 million native Spanish speakers (not including the 11 million bilingual speakers) across the United States won’t hear them as you intend for them to be heard.

The Spanish-speaking population in the US is huge. We’ll put its size in perspective for you: the United States is home to more Spanish speakers than Spain. Today, we’re second in size only to Mexico, but that’s set to change as the Spanish-speaking market expands to an estimated 138 million by 2050.

Read More

A Look in a Jingle Writer’s Day

As jingle writers, we have a detailed process for every client. Each jingle starts with a brief. Acreative brief is the research put in your company so that each jingle is guaranteed to be unique and on point with your brand and goals. History, brand voice, competitor research—it’s important the brief covers it all, so your jingle is as true to your company as possible.

When the first jingle writers scripted the lyrics for the “Wheaties Quartet,” they had no idea just how successful it would be. They sang their praises to the General Mills cereal on Christmas Eve, 1926, creating the first modern “jingle.” The song was such a hit, it sparked the sale of Wheaties country-wide and prevented them from being discontinued!

Read More

8 Media Buying Basics You Should Know

Radio offers an expansive audience for a great price. You can target your demographic based on which radio formats (stations) they listen to and what geographical markets they are in. There’s some basic terms you may want to familiarize yourself with if you plan on getting involved with the process of buying radio air time. Let’s take a look at the commonly used lingo:

1. Gross Rating Points and Cost Per Point: These are measurements that show you how many people are listening to any given station at any given time, and how much it costs to reach each of those people.

Read More