It may be tempting to take the cheapest option and get an ad through a radio station with a small price tag.Read More
Okay, we’ll explain. Two of the top five most popular apps are used for streaming music. People in America now spend more of their time using their smartphone than their TV. Just over half of Americans ages 12 and up listened to internet radio in the past month.
So there’s the facts—here’s how it can work for you.
The digital data that’s collected from people is amazing. The internet knows which Ikea couch you like, which food you looked up the calorie count of, and which car you were fantasizing about but won’t ever buy.Read More
- Be real. Millennials know they’re being marketed to and they want transparency and facts. They don’t want fluff. They just want a product that works. Back up your claims and be realistic in your advertising. In a focus group by NPR, millennials were asked what their favorite ad was. One guy named Garrett said, “The [Lipton] Brisk ads: ‘not half bad.’ Because everybody’s trying to throw it in your face and say, ‘This is the best thing ever, this is great.’ No one just admits, ‘Yeah it’s pretty good you should try it.’
- Sell the sizzle, not the steak.
Advertisers want to meet the eyes and ears of consumers over as many mediums as they know they use. Today’s advertising campaigns often entail buying space on the internet, on television, and radio – but are advertisers wrongfully looping together all forms of radio, including digital radio, into the kind that exists only during our daily commutes?Years ago, radio was just that: radio.
Good ole’ terrestrial radio. An advertiser would produce a spot, send it out over the airwaves and reap the rewards. Today, digital radio is massively popular, particularly among young people. While fundamentally the same, digital radio has its stark differences to its broadcast counterpart.Read More
It’s no secret that we’ve been creating great audio for over ten years. When companies want quality radio advertising, they come to us; they know that Push Button will deliver a product that sounds great and sells even better. However, creative audio doesn’t just begin and end with radio. We’ll preach the power of radio all day, but we know that sometimes the sum of a TV ad’s elements is greater than its individual audio and visual parts. Push Button can help your TV spot realize its full potential with crisp, clear audio.
If you’re here, you’re probably one of two people: you’re already producing TV content that needs professional audio to really pop, or you’re totally at square one in the game of TV advertising.Read More