Yes, We Can Help You With TV Spots!

It’s no secret that we’ve been creating great audio for over ten years. When companies want quality radio advertising, they come to us; they know that Push Button will deliver a product that sounds great and sells even better. However, creative audio doesn’t just begin and end with radio. We’ll preach the power of radio all day, but we know that sometimes the sum of a TV ad’s elements is greater than its individual audio and visual parts. Push Button can help your TV spot realize its full potential with crisp, clear audio.

If you’re here, you’re probably one of two people: you’re already producing TV content that needs professional audio to really pop, or you’re totally at square one in the game of TV advertising.

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Foreign Language Advertising: A Market Too Big to Ignore

There’s 41 million American consumers that may never hear your ads. Sounds like something you want to change? If you’re only producing your ads in English, the 41 million native Spanish speakers (not including the 11 million bilingual speakers) across the United States won’t hear them as you intend for them to be heard.

The Spanish-speaking population in the US is huge. We’ll put its size in perspective for you: the United States is home to more Spanish speakers than Spain. Today, we’re second in size only to Mexico, but that’s set to change as the Spanish-speaking market expands to an estimated 138 million by 2050.

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A Look in a Jingle Writer’s Day

As jingle writers, we have a detailed process for every client. Each jingle starts with a brief. Acreative brief is the research put in your company so that each jingle is guaranteed to be unique and on point with your brand and goals. History, brand voice, competitor research—it’s important the brief covers it all, so your jingle is as true to your company as possible.

When the first jingle writers scripted the lyrics for the “Wheaties Quartet,” they had no idea just how successful it would be. They sang their praises to the General Mills cereal on Christmas Eve, 1926, creating the first modern “jingle.” The song was such a hit, it sparked the sale of Wheaties country-wide and prevented them from being discontinued!

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8 Media Buying Basics You Should Know

Radio offers an expansive audience for a great price. You can target your demographic based on which radio formats (stations) they listen to and what geographical markets they are in. There’s some basic terms you may want to familiarize yourself with if you plan on getting involved with the process of buying radio air time. Let’s take a look at the commonly used lingo:

1. Gross Rating Points and Cost Per Point: These are measurements that show you how many people are listening to any given station at any given time, and how much it costs to reach each of those people.

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Radio Jingles Work According to Science

So, you’re thinking of using a radio jingle in your newest ad campaign. Here’s some concrete evidence that a radio jingle is exactly what you need to get your brand out there and stuck in consumers’ heads.

Music and advertising are a historic power duo. Merchants in the crowded marketplaces of London in the 1500s would sing to cut through the noise of the space and attract customers. Their songs may not have been as catchy as our modern day radio jingles, but the concept of them is that long-standing. Today, we know a lot more about exactly why radio jingles work than our friends did back then.

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What Separates a Commercial Jingle and a Pop Song?

The process of making a club hit and the perfect commercial jingle aren’t that different. Both require knowledge about timing and having an ear for catchiness. Both are made by professional composers and songwriters. Both are very likely to get stuck in your head for years to come. And guess what else? Barry Manilow made commercial jingles before he ever made popular music.

The difference is this: commercial jingles are selling a brand and product or service directly to the listener–Kit Kat bars, insurance, a phone number to call after spilling something on your carpet. Popular music sells the artist’s brand and an identifier for the listener.

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4 Quick Tips On Creative Brainstorming

Here at Push Button, clients come to us for new ideas for radio ads and creative brainstorming is practiced daily. Some days it’s easy and other days…not so much. It’s all about creating an atmosphere that everyone feels comfortable in and breaks them out of their traditional mindset. Here are a couple of ways to keep the ideas coming and the creative juices flowing.

1. It’s All in the Details—or Not Brainstorm alone first. This way, when you enter the group you’ll have ideas to share. To stay creative and generate ideas, look into the specific details and see if you can pull out a theme or story.

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The “Jingle Strategy”

What you don’t see behind the creation of every advertisement is the strategy. Good or bad, a well thought out strategy will define the success of an ad.

But we don’t create just any kind of ad; we create audio. And we’re good at it, too. So we can say with certainty that our favorite type of advertisement is the classic radio jingle. Despite changing technology, culture and the momentous switch to social media, a classic radio jingle has proved successful in this fast-paced informational world. So to share a piece or success, we’re here to describe a near-perfect “jingle strategy” and how you can use it in your audio.

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10 Tips to Make Radio Advertising Work for You

If you want to generate leads, look no further. Radio advertising is a fun and effective strategy with a lower cost per impression compared to other mediums. But likе all mаrkеting tactics, ѕuссеѕѕ or failure depends on how you use it. Here аrе 10 radio hacks tо mаkе your rаdiо more efficient:

  1. Match thе ѕtаtiоn to your intеndеd target mаrkеt. If mоѕt of уоur products аrе ѕоld to аn аffluеnt middlе-аgеd сliеntеlе, it’ѕ bеѕt tо advertise оn a ѕtаtiоn whose audience iѕ made up оf the same dеmоgrарhiс. To рiсk thе right rаdiо stations, ask a media strategist to conduct some research and find out what your target audience is jamming out to.
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9 and a Half Habits of Highly Effective Radio Ads

1. Grab attention

Radio ads have to start off strong to get the attention of the listener. Radio is a background medium, which means most people play it while their attention is directed somewhere else: driving, working, cleaning, etc. You can use this to your advantage (read the study about the benefits of passive advertising here), but the thing is it’s easy to grab attention the wrong way. Throw in some air horns and you’re sure to break their concentration – and also annoy them, which creates a negative brand impression. Grabbing attention tactfully is difficult.

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