As jingle writers, we have a detailed process for every client. Each jingle starts with a brief. Acreative brief is the research put in your company so that each jingle is guaranteed to be unique and on point with your brand and goals. History, brand voice, competitor research—it’s important the brief covers it all, so your jingle is as true to your company as possible.
When the first jingle writers scripted the lyrics for the “Wheaties Quartet,” they had no idea just how successful it would be. They sang their praises to the General Mills cereal on Christmas Eve, 1926, creating the first modern “jingle.” The song was such a hit, it sparked the sale of Wheaties country-wide and prevented them from being discontinued!Read More