You might think that radio is a technology of the past, but if you own a business then you should seriously consider advertising on radio. Here are some of the top reasons why this is still an excellent marketing tactic:
- Radio stations need you: A radio station will work with you and not against you. If you suggest some new ways of incorporating ads into their shows they are likely to listen because most radio stations rely on advertising money to keep afloat, so they are definitely more willing to listen.
- Cheaper advertising: There is some competition for radio advertising, but not on the same level in comparison with TV, the internet, or public spaces.