The Wall Street Journal reports that since 2012 network TV political advertising has decreased. A top ad tracking agency, Kantar Media, predicts that for the year 2016 the total spend will be $2.8 billion. However, this isn’t the complete picture as cable and satellite outlets are not included in this figure. The spend for this year’s political campaigns will be $300 million less than that of the presidential campaigns of 2012.
A large part of the decrease is due to the lack of advertising spend that presidential candidate Donald Trump is responsible for when compared to candidates of the past.Read More
The Nokia ringtone. Otherwise known as the most identifiable audio brand tune on planet Earth. How did it gain so much awareness?
Audrey Arbeeny, founder of New York’s audio branding firm Audiobrain, states that she has never had anyone unable to identify the Nokia ringtone. At the peak of Nokia’s popularity in the ‘90s, the tune was heard nearly 1.8 billion times a day—and it’s still heard 20,000 times every second today.
Where did the tune come from? It is actually a snippet of a waltz piece, “Gran Vals” by Francisco Tarrega. It was used as a backtrack for a television spot for Nokia in 1992, and then part of it was chosen to become the ringtone.Read More
You might think that radio is a technology of the past, but if you own a business then you should seriously consider advertising on radio. Here are some of the top reasons why this is still an excellent marketing tactic:
- Radio stations need you: A radio station will work with you and not against you. If you suggest some new ways of incorporating ads into their shows they are likely to listen because most radio stations rely on advertising money to keep afloat, so they are definitely more willing to listen.
- Cheaper advertising: There is some competition for radio advertising, but not on the same level in comparison with TV, the internet, or public spaces.
Radio advertising has the power to increase profits and raise brand awareness, but for small to mid-sized companies, it can be hard to compete with the bigger fish for time on the airwaves. However, for a smart business, there is some hope. J. T. Hroncich, managing director and principal of Capitol Media Solutions, says, “Negotiation is key. You have to go in and negotiate what you want.” He goes on to say, “There’s a lot more to it than placing a simple print ad. You have to look at the target audience you’re looking to reach, the size of your budget and the ratings of the stations you are interested in purchasing.”
Here are some simple tips to secure the best affordable radio advertising:
- Short ads: it makes sense that the amount you’ll be charged for the ad is the time it takes to air the ad.
Interested in building a brand that customers can trust, but don’t want to share too much? Here are a few tips on how to strike the right balance:
• Emotional connection: don’t focus only on giving away information to your potential customers. Also give some thought to creating an emotional connection via storytelling, or perhaps sharing your own personal reasons for getting into the business.
• Don’t fear giving away too much: you should not sit around worrying all day about how much information you are giving away. Give info naturally so that potential customers can begin to trust you and the sales will flood in shortly afterwards.Read More
Production studios, ad agencies, and radio stations are battling it out in the hopes of capturing a Gold Siren. The brands that have made it to the finals include Nandos, Sportsbet, Melbourne Symphony Orchestra, Jeep, Maltesers, and Aldi.
The winner of the Gold Siren gets a trip to the Cannes Radio Lions in June, and they’ll get to bring the client behind the campaign too. Not a bad way to strengthen the advertiser-client relationship. There are also Silver Sirens to be won relating to 3 different categories: craft, campaign, and single.
Joan Warner, Chief executive officer of Commercial Radio Australia, explains, “It’s the 12th year of the Siren Awards and entries this year have been outstanding.Read More
The tune of the ice cream truck. The sound of church bells. The Apple iPhone ringtone. We hear certain sounds and associate them with brands, memories and feelings.
Your brand may have a visual presence with a logo and color scheme, but does it have an equally strong audio presence? In today’s saturated market, brands need to differentiate–audio branding is a tool you can use to strengthen your brand identity and awareness among consumers.
Humans are highly visual, but sound is much more powerful. A visual doesn’t ring in the mind of the consumer, stuck in his head for days, like a well composed jingle can.Read More
A new study reveals that you should spend your next advertising dollars on streaming media as opposed to AM/FM radio. While traditional radio advertising still is effective it’s not optimal. Casual radio listeners switch between stations as the ads come on and are often tuned out from them. Studies estimate that as many as 70% of listeners do not pay attention to the ads on AM/FM radio. Not an ideal situation for companies spending their hard earned money looking to get a return on that investment.
On the other hand, streaming media has a targeted audience that’s much more engaged with the thing they are listening to.Read More
The first time YouTube has had an impact on an American presidential election was back in 2008, Sarah Palin’s “Obama girl” sound bites. Last January 3 of the top 10 most watched YouTube ads were political ads designed to help boost campaign support. The amount of eyes watching those ads were millions more than any other ad that corporate America has ever created. The consensus is that political advertisement on YouTube is a game-changer; it is a powerful marketing tool that cannot be ignored by a serious contender.
With over 1 billion viewers, YouTube has grown so incredibly large that no single TV network can match its reach.Read More