Focused, yet sensitive. Firm, yet encouraging.

You might think we are picking out vegetables but in reality this is the process we undergo with voice talents daily. When dealing with them, you have to know what you want, how to get it, and how to do it without sending them over the deep end. As a voice over talent, a client can actually fill your head with 15 different instructions which can be detrimental to the end result. By laying down some simple, ordinary instructions for your talent, you can usually end up with exactly what you want, without having to go through the usual 5 or so post production changes.

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Is Radio Actually Effective?

According to Arbitron, radio reaches 241 million people in the US each week. That’s 93% of the population twelve and older. Obviously, you don’t want to reach all those people. But, by choosing the right radio stations, and the right days and times to advertise, you can really pinpoint your target market.

Does your company have an identity? A brand? Can you explain it in a few sentences? Let’s put it another way; if someone gave you thirty seconds to stand in front of thousands of people and explain why you’re the best at what you do or offer, what would you say?

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Don’t let bad situations go to waste

Developing the newest attention-grabbing campaign for your business doesn’t have to be as daunting of a task as it seems. Ever make a fool of yourself in front of someone you were trying to impress? Become humiliated in front of a large crowd? If not, you’re probably the only one. As creative professionals, we have to draw upon real-life experiences to make things funny. After all, the reason most things bring about a chuckle is because they are in some part true. Coming up with something creative isn’t necessarily all that hard, you just have to ‘find the funny’ in every situation.

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Branding — Not just for cows anymore

What truly sets you apart from your competition? Do you even know the answer? Most business owners and managers don’t, and the truth is that it’s what can make or break your business. We’ve all heard the saying “perception is reality,” and that applies tenfold when you’re trying to brand your business positively. For those who don’t know what branding is, here is a simple definition: Branding is a way to familiarize the public with a name, character, slogan, etc. that will serve as the defining feature of your product or organization. More importantly, it’s the feeling behind that image which draws the clients in.

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A Question from a Thoughtful Admirer

We often get adoring fan mail. Sometimes they come bearing questions about audio efficacy. This is one such letter:

Dear Push Button Productions,

What is it that makes a radio ad successful? How can I develop content that makes people recognize and remember MY radio ads? Please help…I lay awake at night with worry that my advertising messages aren’t being received!

Miss Undastood

Dear ‘Undastood’,

Since radio relies heavily on only one of your five senses, it’s only natural that we at Push Button spend a lot of time making sure that your ad says the right thing.

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Original Music, Ninjas, and YOU!

In the advertisement drenched world of today, it is increasingly difficult to influence buyers. If people sense they are being sold something, they shut down. So how can brands advertise effectively, without really ‘advertising’? One way to burrow into a consumer’s subconscious is to employ the powerful use of music to affect their mood.

A few years ago, a study was conducted involving different styles of music being played in a supermarket. The results were freaking awesome! When French music was played in the store, 77% of the wine purchased was French. When German music filled the air, 73% of wine purchased was German.

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Keepin’ Them Happy On Hold

Why do companies advertise? According to a recent study, 93% of the average marketing/advertising budget is spent to entice potential customers to call. The mindset is this: consumer is interested, consumer calls, salesperson answers, and salesperson sells. Unfortunately this simplistic view ignores a critical step; the consumer goes on hold.

Now consider this: 70% of all business callers are placed on-hold at some point in this critical interaction with a company. So before your sales team ever gets to speak with a potential customer, the caller has been introduced to the company via on-hold messaging. This messaging is critical in three ways: retention, information and branding.

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Does your brand have a voice

You are a voice expert.

Since before you were born, you have been refining your ability to understand primitive vocal cues. This is not to say you are a master of speech, but instead you (like all people) develop an extreme sensitivity to the human voice. Consider the following example:

You take your seat on an airplane and hear two people in the row behind you conversing in a foreign language. You cannot see the two people or understand the content of their dialogue because you don’t know their language. Despite these facts, there is wealth of relevant social information available to you.

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A Testimonial About Testimonials

Recently, we’ve worked on a handful of testimonial radio spots for various clients, so we thought it might be a good time to share our thoughts on the subject

The Cambridge online dictionary defines a testimonial as a statement about the character or qualities of something or someone. And, chances are, whatever you’re trying to advertise has some qualities that your members like.

Otherwise, you wouldn’t be around.

If you subscribe to the idea that what your provide helps people, then having people telling people about it makes a lot of sense, doesn’t it?

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