What truly sets you apart from your competition? Do you even know the answer? Most business owners and managers don’t, and the truth is that it’s what can make or break your business. We’ve all heard the saying “perception is reality,” and that applies tenfold when you’re trying to brand your business positively. For those who don’t know what branding is, here is a simple definition: Branding is a way to familiarize the public with a name, character, slogan, etc. that will serve as the defining feature of your product or organization. More importantly, it’s the feeling behind that image which draws the clients in.Read More
We often get adoring fan mail. Sometimes they come bearing questions about audio efficacy. This is one such letter:
Dear Push Button Productions,
What is it that makes a radio ad successful? How can I develop content that makes people recognize and remember MY radio ads? Please help…I lay awake at night with worry that my advertising messages aren’t being received!
Since radio relies heavily on only one of your five senses, it’s only natural that we at Push Button spend a lot of time making sure that your ad says the right thing.Read More
In the advertisement drenched world of today, it is increasingly difficult to influence buyers. If people sense they are being sold something, they shut down. So how can brands advertise effectively, without really ‘advertising’? One way to burrow into a consumer’s subconscious is to employ the powerful use of music to affect their mood.
A few years ago, a study was conducted involving different styles of music being played in a supermarket. The results were freaking awesome! When French music was played in the store, 77% of the wine purchased was French. When German music filled the air, 73% of wine purchased was German.Read More
Why do companies advertise? According to a recent study, 93% of the average marketing/advertising budget is spent to entice potential customers to call. The mindset is this: consumer is interested, consumer calls, salesperson answers, and salesperson sells. Unfortunately this simplistic view ignores a critical step; the consumer goes on hold.
Now consider this: 70% of all business callers are placed on-hold at some point in this critical interaction with a company. So before your sales team ever gets to speak with a potential customer, the caller has been introduced to the company via on-hold messaging. This messaging is critical in three ways: retention, information and branding.Read More
You are a voice expert.
Since before you were born, you have been refining your ability to understand primitive vocal cues. This is not to say you are a master of speech, but instead you (like all people) develop an extreme sensitivity to the human voice. Consider the following example:
You take your seat on an airplane and hear two people in the row behind you conversing in a foreign language. You cannot see the two people or understand the content of their dialogue because you don’t know their language. Despite these facts, there is wealth of relevant social information available to you.Read More
If you Google search, “The Value of a Logo” you will receive 767,000,000 results. Literally, millions of articles are written about the worth of a logo. However, most of these articles are based on the traditional definition of logo – a symbol or small design adopted by an organization to identify its products. While logos are traditionally visual, modern day brands are not so simple.
According to Martin Lindstrom, author of Brand Sense – Build Powerful Brands through Touch, Taste, Smell, Sight and Sound, the most memorable brands engage all five senses. Lindstrom cites an example in which all five sensory experiences are meticulously controlled by an airline to achieve the ultimate synergistic brand.Read More
Recently, we’ve worked on a handful of testimonial radio spots for various clients, so we thought it might be a good time to share our thoughts on the subject
The Cambridge online dictionary defines a testimonial as a statement about the character or qualities of something or someone. And, chances are, whatever you’re trying to advertise has some qualities that your members like.
Otherwise, you wouldn’t be around.
If you subscribe to the idea that what your provide helps people, then having people telling people about it makes a lot of sense, doesn’t it?Read More