The Truth About Audio Branding

Every business wants it, but few know how to get it. I’m talking about instant recognition. The kind you get when you hear a slogan, some piece of music or even see a logo that brings a specific brand to mind.

For starters…

While it’s obviously important that you get your message played frequently with an aggressive media plan, one thing you should never overlook is the importance of the message itself. There’s no point to spending all of your marketing budget on buying the best ad schedule if your message is a little… blah. The great thing about radio advertising is that it’s not as expensive as you might think, and it allows for a whole lot of imagination in the production.

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