Why You Need A Media Strategist For Radio Ads

Tailored Content Okay, so you’ve been radio advertising for a while now and a few radio ads go on the air and they’re all fine and dandy but…you didn’t get the results you wanted.  Why is that? Maybe the content wasn’t tailored to your target audience, or maybe the people listening weren’t who you should be going after.   Did your ad for the hottest new toy reach the local children and also appeal to their moms? Is it a better choice to use dance music rather than grunge rock for your happy hour at the bar ad? How are you going to advertise to married women about a brand new shampoo?Read More

The Past, Present and Future: Internet Radio

It could be a better idea to place your ads on internet radio rather than broadcast. Here’s a bit of background on Internet radio for those history buffs out there. Carl Malamud was the very first person to broadcast his station through the web in 1993. On his show, simply titled Internet Talk Radio, he would interview computer experts about the Internet and the newest technology at the time. A year later, The Rolling Stones would host the first multicast concert through the web–a major milestone in Internet radio! Radio.co dives into more detail about the history of Internet radio if you crave more internet radio history.Read More