Choosing the Right Music Genre for Your Radio Jingle

The thought of radio jingles may conjure up a very specific sound in your brain – a dated, peppy, “I’d like to give the world a Coke” sound from yesteryear. If that’s the case, I have some great news for you: your radio jingles don’t have to sound anything like that in 2017. You’ve got a million options, so what should your modern jingle sound like? Picking the best music genre for your radio jingles is an important process, and here’s what you need to know to get the best end product. The Production Process Producers of television commercials know that hours of thought and research go into deciding each visual detail, from the social connotations tied to the outfits of the actors to the color psychology of the background imagery.Read More

Looking at the Best Radio Trends of 2017

2017 has been a great year for radio and radio lovers alike.  With new ways that stations and advertisers can communicate with their consumers, the radio industry is at an all-time high. There have been many radio trends in 2017 that we loved and we wanted to share some of our top picks.  These radio trends are what people are listening to, how they are listening to it, and some factors on how things can affect the content we listen to. Let’s start with the facts.  Radio still reaches more people than any other medium according to Nielsen; 93% of American adults to be exact. Read More

Why You Need A Media Strategist For Radio Ads

Tailored Content Okay, so you’ve been radio advertising for a while now and a few radio ads go on the air and they’re all fine and dandy but…you didn’t get the results you wanted.  Why is that? Maybe the content wasn’t tailored to your target audience, or maybe the people listening weren’t who you should be going after.   Did your ad for the hottest new toy reach the local children and also appeal to their moms? Is it a better choice to use dance music rather than grunge rock for your happy hour at the bar ad? How are you going to advertise to married women about a brand new shampoo?Read More

The Past, Present and Future: Internet Radio

It could be a better idea to place your ads on internet radio rather than broadcast. Here’s a bit of background on Internet radio for those history buffs out there. Carl Malamud was the very first person to broadcast his station through the web in 1993. On his show, simply titled Internet Talk Radio, he would interview computer experts about the Internet and the newest technology at the time. A year later, The Rolling Stones would host the first multicast concert through the web–a major milestone in Internet radio! Radio.co dives into more detail about the history of Internet radio if you crave more internet radio history.Read More