The Logo That’s Heard, Not Seen
A lot of times when we mention audio logos we get funny looks from people. The fact is that audio logos have been around almost as long as advertising has. Simply put, it’s a short signature sound for your business. Usually it’s between two to seven seconds long and it quickly identifies one of your commercials as yours (just like your visual logo does it for your print). McDonald’s has the famous “Ba-da-pa-pa-pah”, NBC has their famous chimes, or the “We are Farmers!” chant… you get the point.
The benefit in maintaining this consistent audio brand is that it drives quality impressions up by registering with someone even if they aren’t actively listening. If they only catch a couple of seconds of your ad as they search across the dial or if they are in the other room while the TV is on, you can still create an impression that otherwise would have been missed.
This is a critical part in the development of any brand, and over time we have found that people know they need this, they just weren’t sure what to call it. All of Push Button’s audio logos are custom-created to guarantee exclusivity of the piece and that it’s the right fit for you and your company.