If you Google search, “The Value of a Logo” you will receive 767,000,000 results. Literally, millions of articles are written about the worth of a logo. However, most of these articles are based on the traditional definition of logo – a symbol or small design adopted by an organization to identify its products. While logos are traditionally visual, modern day brands are not so simple.
According to Martin Lindstrom, author of Brand Sense – Build Powerful Brands through Touch, Taste, Smell, Sight and Sound, the most memorable brands engage all five senses. Lindstrom cites an example in which all five sensory experiences are meticulously controlled by an airline to achieve the ultimate synergistic brand.Read More