Republican presidential candidate, Donald Trump, recently released a new ad in preparation for the first primary election, the Iowa Caucus, but like most campaign radio ads, you most likely won’t hear it. Radio ads, a less expensive alternative to television advertising, allow presidential candidates to reach very specific audiences by essentially targeting the small location they hope to target. Most importantly, they allow campaigns to keep other audiences from hearing these specific messages. These radio ads tend to be more controversial and directed to the exact group of people that would benefit from hearing these messages. These are the kind of ads that, if they were to get broader coverage, they may spark backlash from the majority of the public.Read More
5 Things Your Jingle Needs
We understand you may have some questions. Our own mothers don’t understand exactly what we do here either. So, what distinguishes a “meh” radio ad from a memorable one? What are the basics of putting together a radio commercial? Radio Advertising 101 is now in session with our free, educational PDF.
8 Things Your Radio Ad Need
If you’re asking yourself, “Are jingles and radio ads the same thing? What’s the difference? Is one better for me than the other?” You’ve come to the right place. Just download this free PDF and you’ll soon possess the knowledge of the universe…of jingles.