Inside the Political Ad War You Probably Haven’t Heard About:

Republican presidential candidate, Donald Trump, recently released a new ad in preparation for the first primary election, the Iowa Caucus, but like most campaign radio ads, you most likely won’t hear it. Radio ads, a less expensive alternative to television advertising, allow presidential candidates to reach very specific audiences by essentially targeting the small location they hope to target. Most importantly, they allow campaigns to keep other audiences from hearing these specific messages. These radio ads tend to be more controversial and directed to the exact group of people that would benefit from hearing these messages. These are the kind of ads that, if they were to get broader coverage, they may spark backlash from the majority of the public.

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