10 Tips to Make Radio Advertising Work for You

If you want to generate leads, look no further. Radio advertising is a fun and effective strategy with a lower cost per impression compared to other mediums. But likе all mаrkеting tactics, ѕuссеѕѕ or failure depends on how you use it. Here аrе 10 radio hacks tо mаkе your rаdiо more efficient:

  1. Match thе ѕtаtiоn to your intеndеd target mаrkеt. If mоѕt of уоur products аrе ѕоld to аn аffluеnt middlе-аgеd сliеntеlе, it’ѕ bеѕt tо advertise оn a ѕtаtiоn whose audience iѕ made up оf the same dеmоgrарhiс. To рiсk thе right rаdiо stations, ask a media strategist to conduct some research and find out what your target audience is jamming out to.
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The 9 Best Holiday Jingles of All-Time

When you’re in the jingle-making business like us, you really appreciate the holidays because it’s the only season of the year that has it’s own never ending Pandora station. There’s radio stations that only play holiday music 24/7 for 3 months. You hear “Santa Claus is Comin’ to Town” on your parent’s record player. Jingle bells dominate TV commercials. You even hear Christmas classics on the grocery store speaker system while picking up some egg nog. Mmm, egg nog.

Luckily, we enjoy a good holiday jingle. There’s a million to choose from, but we narrowed our list down to our favorite 9 holiday jingles.

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Digital Radio Technology Gives Birth to High-End Radio Ads

Radio technology has come a long way and gone are the days when you needed to use FM or long aerials to catch a good signal so you can hear the broadcast clearly. Nowadays, radio stations broadcast digitally and it has increased the quality of the broadcasts. Most radio stations are now accessible via the Internet allowing multitudes of people from different locations to tune in and enjoy their favorite programs.

Such improvements in broadcasts and accessibility of radio stations have seen considerable increases in listeners, particularly those tuning in digitally and via the Internet. Because of these digital developments, radio ads have become a hit and radio ads production companies like Push Button Productions have taken the center stage.

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Streaming Media May Be More Lucrative Than AM/FM Radio for Advertisers

A new study reveals that you should spend your next advertising dollars on streaming media as opposed to AM/FM radio. While traditional radio advertising still is effective it’s not optimal. Casual radio listeners switch between stations as the ads come on and are often tuned out from them. Studies estimate that as many as 70% of listeners do not pay attention to the ads on AM/FM radio. Not an ideal situation for companies spending their hard earned money looking to get a return on that investment.

On the other hand, streaming media has a targeted audience that’s much more engaged with the thing they are listening to.

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A Complaint Against a Thirsty Camel Radio Ad Victimizing Supermodels is Upheld by Advertising Watchdogs

Thirsty Camel ran a radio ad that went like this: “They say there’s no such thing as a free lunch. Not true. Because right now, at Thirsty Camel, we’re giving away a gourmet supermodel’s lunch. That is, a refreshingly free bottle of water”.

The bottleshop chain behind this ad is effectively making fun of the light diets that supermodels have, and hit a sore spot for one of many listeners. The complaint that was sent read: “Disordered eating should not be prompted, mocked or taken lightly, it deeply affects many people’s life”.

Once the Advertising Standards Board received the complaint they agreed with it and the ad in question had to be pulled from the airwaves.

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