So, you’re thinking of using a radio jingle in your newest ad campaign. Here’s some concrete evidence that a radio jingle is exactly what you need to get your brand out there and stuck in consumers’ heads.
Music and advertising are a historic power duo. Merchants in the crowded marketplaces of London in the 1500s would sing to cut through the noise of the space and attract customers. Their songs may not have been as catchy as our modern day radio jingles, but the concept of them is that long-standing. Today, we know a lot more about exactly why radio jingles work than our friends did back then.Read More