Why You Need A Media Strategist For Radio Ads

Tailored Content Okay, so you’ve been radio advertising for a while now and a few radio ads go on the air and they’re all fine and dandy but…you didn’t get the results you wanted.  Why is that? Maybe the content wasn’t tailored to your target audience, or maybe the people listening weren’t who you should be going after.   Did your ad for the hottest new toy reach the local children and also appeal to their moms? Is it a better choice to use dance music rather than grunge rock for your happy hour at the bar ad? How are you going to advertise to married women about a brand new shampoo?Read More

The Past, Present and Future: Internet Radio

It could be a better idea to place your ads on internet radio rather than broadcast. Here’s a bit of background on Internet radio for those history buffs out there. Carl Malamud was the very first person to broadcast his station through the web in 1993. On his show, simply titled Internet Talk Radio, he would interview computer experts about the Internet and the newest technology at the time. A year later, The Rolling Stones would host the first multicast concert through the web–a major milestone in Internet radio! Radio.co dives into more detail about the history of Internet radio if you crave more internet radio history.Read More

Radio Jingles Work According to Science

So, you’re thinking of using a radio jingle in your newest ad campaign. Here’s some concrete evidence that a radio jingle is exactly what you need to get your brand out there and stuck in consumers’ heads.

Music and advertising are a historic power duo. Merchants in the crowded marketplaces of London in the 1500s would sing to cut through the noise of the space and attract customers. Their songs may not have been as catchy as our modern day radio jingles, but the concept of them is that long-standing. Today, we know a lot more about exactly why radio jingles work than our friends did back then.

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The “Jingle Strategy”

What you don’t see behind the creation of every advertisement is the strategy. Good or bad, a well thought out strategy will define the success of an ad.

But we don’t create just any kind of ad; we create audio. And we’re good at it, too. So we can say with certainty that our favorite type of advertisement is the classic radio jingle. Despite changing technology, culture and the momentous switch to social media, a classic radio jingle has proved successful in this fast-paced informational world. So to share a piece or success, we’re here to describe a near-perfect “jingle strategy” and how you can use it in your audio.

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10 Tips to Make Radio Advertising Work for You

If you want to generate leads, look no further. Radio advertising is a fun and effective strategy with a lower cost per impression compared to other mediums. But likе all mаrkеting tactics, ѕuссеѕѕ or failure depends on how you use it. Here аrе 10 radio hacks tо mаkе your rаdiо more efficient:

  1. Match thе ѕtаtiоn to your intеndеd target mаrkеt. If mоѕt of уоur products аrе ѕоld to аn аffluеnt middlе-аgеd сliеntеlе, it’ѕ bеѕt tо advertise оn a ѕtаtiоn whose audience iѕ made up оf the same dеmоgrарhiс. To рiсk thе right rаdiо stations, ask a media strategist to conduct some research and find out what your target audience is jamming out to.
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The 9 Best Holiday Jingles of All-Time

When you’re in the jingle-making business like us, you really appreciate the holidays because it’s the only season of the year that has it’s own never ending Pandora station. There’s radio stations that only play holiday music 24/7 for 3 months. You hear “Santa Claus is Comin’ to Town” on your parent’s record player. Jingle bells dominate TV commercials. You even hear Christmas classics on the grocery store speaker system while picking up some egg nog. Mmm, egg nog.

Luckily, we enjoy a good holiday jingle. There’s a million to choose from, but we narrowed our list down to our favorite 9 holiday jingles.

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Digital Radio Technology Gives Birth to High-End Radio Ads

Radio technology has come a long way and gone are the days when you needed to use FM or long aerials to catch a good signal so you can hear the broadcast clearly. Nowadays, radio stations broadcast digitally and it has increased the quality of the broadcasts. Most radio stations are now accessible via the Internet allowing multitudes of people from different locations to tune in and enjoy their favorite programs.

Such improvements in broadcasts and accessibility of radio stations have seen considerable increases in listeners, particularly those tuning in digitally and via the Internet. Because of these digital developments, radio ads have become a hit and radio ads production companies like Push Button Productions have taken the center stage.

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Political Media Buying is on the Decrease

The Wall Street Journal reports that since 2012 network TV political advertising has decreased. A top ad tracking agency, Kantar Media, predicts that for the year 2016 the total spend will be $2.8 billion. However, this isn’t the complete picture as cable and satellite outlets are not included in this figure. The spend for this year’s political campaigns will be $300 million less than that of the presidential campaigns of 2012.

A large part of the decrease is due to the lack of advertising spend that presidential candidate Donald Trump is responsible for when compared to candidates of the past.

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Why Radio Advertising is Still Relevant Today

You might think that radio is a technology of the past, but if you own a business then you should seriously consider advertising on radio. Here are some of the top reasons why this is still an excellent marketing tactic:

  • Radio stations need you: A radio station will work with you and not against you. If you suggest some new ways of incorporating ads into their shows they are likely to listen because most radio stations rely on advertising money to keep afloat, so they are definitely more willing to listen.
  • Cheaper advertising: There is some competition for radio advertising, but not on the same level in comparison with TV, the internet, or public spaces.
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Investing In Radio Advertising with a Limited Budget

Radio advertising has the power to increase profits and raise brand awareness, but for small to mid-sized companies, it can be hard to compete with the bigger fish for time on the airwaves. However, for a smart business, there is some hope. J. T. Hroncich, managing director and principal of Capitol Media Solutions, says, “Negotiation is key. You have to go in and negotiate what you want.” He goes on to say, “There’s a lot more to it than placing a simple print ad. You have to look at the target audience you’re looking to reach, the size of your budget and the ratings of the stations you are interested in purchasing.”

Here are some simple tips to secure the best affordable radio advertising:

  • Short ads: it makes sense that the amount you’ll be charged for the ad is the time it takes to air the ad.
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