A Question from a Thoughtful Admirer

We often get adoring fan mail. Sometimes they come bearing questions about audio efficacy. This is one such letter:

Dear Push Button Productions,

What is it that makes a radio ad successful? How can I develop content that makes people recognize and remember MY radio ads? Please help…I lay awake at night with worry that my advertising messages aren’t being received!

Miss Undastood

Dear ‘Undastood’,

Since radio relies heavily on only one of your five senses, it’s only natural that we at Push Button spend a lot of time making sure that your ad says the right thing.

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