Does your brand have a voice

You are a voice expert.

Since before you were born, you have been refining your ability to understand primitive vocal cues. This is not to say you are a master of speech, but instead you (like all people) develop an extreme sensitivity to the human voice. Consider the following example:

You take your seat on an airplane and hear two people in the row behind you conversing in a foreign language. You cannot see the two people or understand the content of their dialogue because you don’t know their language. Despite these facts, there is wealth of relevant social information available to you.

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