How YouTube is playing a Large Role in 2016 Presidential Election

The first time YouTube has had an impact on an American presidential election was back in 2008, Sarah Palin’s “Obama girl” sound bites. Last January 3 of the top 10 most watched YouTube ads were political ads designed to help boost campaign support. The amount of eyes watching those ads were millions more than any other ad that corporate America has ever created. The consensus is that political advertisement on YouTube is a game-changer; it is a powerful marketing tool that cannot be ignored by a serious contender.

With over 1 billion viewers, YouTube has grown so incredibly large that no single TV network can match its reach.

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