There are few voices in TV audio more recognizable than the Allstate Guy. His voice is a thousand things wrapped into one. It’s strong, but approachable. It’s soft enough to be relaxing, but always unfaltering. It’s the voice you want to hear when life takes a wrong turn. He’s the vocal embodiment of being in good hands.

These are all traits that Allstate wants attached to its name. When casting the voice that will deliver your brand’s message to the masses, think of what you want that voice to reflect. Do you want the voice talent in your TV audio to sound like your target demo? Like a 40-something everyman? An 18 year old running head-first into adulting? A careful look at your target demo – and what that demo wants to hear from you – can provide crucial insight into what the voice of your brand’s TV audio should sound like.

Once you’ve thought over what your brand’s voice sounds like, here comes the hard part: casting it. Finding the ideal voice for your TV audio can be an exhaustive process, especially if you’re not familiar with the voice acting world. Thankfully, there are professionals who definitely are. Pairing up with Push Button Productions is a great way to take some of the stresses of developing TV audio off of your shoulders. With our wide and diverse catalog of voice talent, you’re sure to find the voice you’ve been hearing in our dreams in our database. We’ll handle the casting – you get to sit back, relax, and listen to their awesome voice.

With TV audio services from Push Button Productions, along with our recommendations of video production companies, and media buyers for TV spot placement, we’ll have you on the air in no time. Call us today for quotes on your next TV audio project!

The post TV Audio For Your Next Television Ad appeared first on Push Button Productions.

An audio logo—a short sound that exemplifies your brand’s services and personality—is incredibly important for your brand. Think of an audio logo as the sound your print logo would make if it could speak. Using these short, identifying sounds to entice an emotional connection between your business and your consumer can be the marketing transformation your brand needs. New trends in brand music change constantly, but one thing will always stay the same—an audio logo communicates a memorable feeling (including the brand’s personality) to the consumer within a simple second or two.

Voice Technology & Society

You’ve seen it everywhere: the new wave of technology is geared toward voice. With new products like Amazon’s Echo, Alexa, and others, it is important to acknowledge just how much voice has an impact on our society. We are moving more toward a world interested in voice, language, and sounds. Lauren Nagel, group creative director at Pandora, can’t help but stress how important sound is for a brand. “I think for a lot of folks the sound of your brand is still a bit of an afterthought, and as we move more toward a voice-activated world, sound is becoming even more important,” says Nagel.

Audio Branding

Branding yourself with sound, especially an audio logo, will establish an everlasting connection with consumers—who will be able to instantly recognize you on the radio. Audio logos have been successful for businesses over the years but researchers argue that now, more than ever, it is essential to create a sound to associate with your brand.

Marketing Strategies

Audio logos can help you can reshape your marketing strategies toward music and sounds rather than the typical visuals your competitor will be using. Differentiate yourself and do what the big brands are doing—if you can create emotion with your brand’s sound, you can form memories and then, brand favorability. Build recollection of your brand with a harmony that your consumers will never forget. And if you need help finding that perfect sound for your brand’s audio logo, we can help! You’re still ahead of the curve—call Push Button Productions today to get ahead of your competition.

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For starters…

While it’s obviously important that you get your message played frequently with an aggressive media plan, one thing you should never overlook is the importance of the message itself. There’s no point to spending all of your marketing budget on buying the best ad schedule if your message is a little… blah. The great thing about radio advertising is that it’s not as expensive as you might think, and it allows for a whole lot of imagination in the production. Want to film a TV commercial from Maui? It’ll cost ya! Want us to create a radio commercial that sounds like it’s happening in Maui? That bill’s a little easier to manage. Take advantage of this creative freedom and explore a few options.

Your branded message

Now that we’ve established the importance of being creative, you need to figure out what you actually want people to take away from your ad. Every piece of advertising you release should always promote the brand in some form or fashion. Do you want people to perceive you as the low-cost leader in your product channel? Are you more of a service and high-brow brand? These are all questions that should affect the way your ad is written. Finally, make sure you’re clear about what you hope people will do next after hearing your ad. Go to a website, call a number, come in to a physical location? People need to know what the next step in the process is.

Building an audio brand

Just like you would never send a print piece out without your logo on it, we recommend all your audio should be branded with an audio logo. These are simple and relatively inexpensive to create and help you develop a consistency that most lack. Think about some of your favorite audio logos. McDonald’s “Ba-da-pah-pah pah” or NBC’s chimes or any of the others you might know. Build consistency with it and take it across your TV and web audio for maximum effectiveness.

What can music branding or a jingle do for my audio brand?

Music has a way of getting into our heads and triggering emotions on a sub-conscious level. The concept of a “jingle,” a short advertising message in the form of a tune backed by music, was developed in the 1920’s and today continues to be one of the preferred methods for advertisers around the globe. Not only are they great for instant recognition, but they have a long shelf life. Some jingles last decades and never lose their effectiveness! However, the key to a great jingle, or a useless jingle, often lies in the quality of the production. Don’t skimp on this! Just think about it, you are taking the time and effort to engrain your message into your customers’ heads by appealing to several of their senses, don’t waste the effort by limiting the production’s quality.

Developing an audio brand doesn’t have to be a confusing mess. It’s really a simple (and very enjoyable) process! Contact Push Button and we’ll evaluate your branding needs. We always love a challenge!

The post The Truth About Audio Branding appeared first on Push Button Productions.