Challenge: When the pioneer of RFID blocking technology for wallets came to us for creative audio, there were a couple of things the Push Button Team had to tackle. First, we needed to let the consumer know what the heck RFID is and why we need to block it. Then, we had to make sure no one got the ID Stronghold brand confused with the other competitors, whose products don’t even work!

Solution: Our “Granny” spot hilariously explains exactly what an electronic pickpocketer is capable of—stealing your personal information. We used an entertaining character, unique tech sound effects, and custom dramatic music to up the ante, along with a personal message from the founder to create a perfect attention-grabbing soundtrack. The custom music we created invokes the seriousness of the product and the audio logo builds instant brand recognition. Our testimonial spots were recorded right here in our studio during a live experiment. We rounded up a random sample of people to put ID Stronghold’s wallets to the test versus the competition. The RFID scanner doesn’t lie, and neither do the participants’ reactions. If this custom soundtrack doesn’t spark your interest, we are not sure what will. Maybe an identity-stealing grandma? 

 

Push Button Productions

For information about Push Button Production’s Commercial Jingle, Radio Ads, or Audio Production services, fill out a form on our contact page or you can call us toll-free at 888-494-PUSH (7874) and we will get in touch with you as soon as possible. Thanks!