Lamkin Golf Grips

Challenge: ‘Fore’ nearly a century, Lamkin has made quality golf grips. And when they wanted quality radio ads, they called us. Their grips are used by tour professionals and avid golfers the world over to play a stronger, more confident game. Now, they’re ready to further market penetration by targeting golf enthusiasts through select programming on SirusXM. When you have a great product with more benefits than you can list in 30 seconds, how can you message well to consumers?

Solution: We worked with Lamkin to tee-up a messaging strategy targeted to their high-end consumers.

Challenge: Courtesy Toyota came to us with a request for a memorable jingle with a medium pace, awesome guitar riffs, and plenty of “Oh-oh’s.” They wanted to focus on their extensive selection of vehicles, great low prices, and quality customer service. But most of all, they wanted to stand out as a dealership that consumers can trust to be the best place for purchasing a new or used car.

Solution: We put our minds to work and enlisted the help of our composers to create an original music piece. The lyrics mention Courtesy’s name at the beginning of each line to drive home brand recognition and top-of-mind awareness while highlighting their selling points.

5 Things Your Jingle Needs

We understand you may have some questions. Our own mothers don’t understand exactly what we do here either. So, what distinguishes a “meh” radio ad from a memorable one? What are the basics of putting together a radio commercial? Radio Advertising 101 is now in session with our free, educational PDF.

8 Things Your Radio Ad Needs

If you’re asking yourself, “Are jingles and radio ads the same thing? What’s the difference? Is one better for me than the other?” You’ve come to the right place. Just download this free PDF and you’ll soon possess the knowledge of the universe…of jingles.