Challenge: Patriot Software is one of the nation’s leading providers of accounting and human resources solutions. They have grown a lot over the years and needed a brand jingle that could be used across different media platforms. They wanted a piece that would play well to different demographics and customer bases, as well as on different formats of radio stations. The goal was to elevate the brand and assist in unaided recall among key segments.

Solution: When we look to create a piece for a broad demographic, it’s critical to get the fundamental choices correct. We developed a rhythmic piece that relied on classic elements of 50’s and 60’s rock-n-roll to create something that was simultaneously modern and a bit nostalgic. The crisp instrumentation stands out under a voice-over and the drumming flourishes make it so that the track builds interest up to the main vocal. Listen to it a few times and it’ll get stuck in your head. We even hear that major politicians have been known to sing along when they hear it…

At Push Button Creative Audio, we evaluate each client, their brand, messaging, and target audience to produce an attention-grabbing ad that is memorable and one that evokes emotion whether it is a smile, a laugh, or the feeling of belonging, union and patriotism. Who doesn’t like that? Whatever your brand needs, our team is ready to produce. 

 

 

Push Button Productions

For information about Push Button Production’s Commercial Jingle, Radio Ads, or Audio Production services, fill out a form on our contact page or you can call us toll-free at 888-494-PUSH (7874) and we will get in touch with you as soon as possible. Thanks!