TV Audio For Your Next Television Ad

You already know all the radio advertising services Push Button Productions has to offer…but did you know we do TV audio as well? If you’re looking to put a television ad on the small screen, there’s one key component that can’t be overlooked – the audio. Just because we’re adding a visual element doesn’t mean we can neglect the audio. Since it’s so important, how do you find the right voice to deliver your brand’s message? It’s not always easy.

There are few voices in TV audio more recognizable than the Allstate Guy. His voice is a thousand things wrapped into one.

Audio Logo

An audio logo—a short sound that exemplifies your brand’s services and personality—is incredibly important for your brand. Think of an audio logo as the sound your print logo would make if it could speak. Using these short, identifying sounds to entice an emotional connection between your business and your consumer can be the marketing transformation your brand needs. New trends in brand music change constantly, but one thing will always stay the same—an audio logo communicates a memorable feeling (including the brand’s personality) to the consumer within a simple second or two.

Voice Technology & Society

You’ve seen it everywhere: the new wave of technology is geared toward voice.

Every business wants it, but few know how to get it. I’m talking about instant recognition. The kind you get when you hear a slogan, some piece of music or even see a logo that brings a specific brand to mind.

For starters…

While it’s obviously important that you get your message played frequently with an aggressive media plan, one thing you should never overlook is the importance of the message itself. There’s no point to spending all of your marketing budget on buying the best ad schedule if your message is a little… blah. The great thing about radio advertising is that it’s not as expensive as you might think, and it allows for a whole lot of imagination in the production.