Ron Jon

Challenge: Everyone’s favorite heritage beach brand (especially if you grew up in Florida) wanted something better than a stock music track for their TV spots. Ron Jon was looking for some rockin’ beach bum jams for their TV audio. They wanted to express that Ron Jon is a brand focused on playing beach volleyball with friends, digging your toes in the sand, and soaking up vitamin D. They had a piece of stock music they kinda sorta liked, but it needed something more.

Solution: We cranked up the surf wagon, put our wayfarers on, and cruised to the beach.

Challenge: A pen that writes in chocolate? From now on, this is all we’ll use at the office. This magical and delicious kid’s toy dispenses liquid chocolate that hardens at room temperature, allowing you to draw shapes and eat your words. When they came to us for audio branding, they were looking for a fun pop sound with catchy lyrics for a television spot.

Solution: Channeling our inner Katy Perry pop diva selves, we composed custom music and lyrics that would appeal to a younger, female demographic. We kept the lyrics simple and repetitive, driving home the message that drawing things can be chocolatey fun.

Challenge: Full Sail, one of the coolest entertainment and technology universities in the US, came to us when they wanted some rad spots for Pandora. They needed a high volume of creative targeted specifically to millennials. Well, Push Button is totes lit fam, and we know all the fire ways to hype up the squad. And with a crowded landscape among universities, we needed to make sure Full Sail stood out among the rest.

Solution: We produced relatable ads that put the millennial in the spotlight, with young characters that relate to them. We spoke to the audience’s passions and highlighted the fact that students receive hands-on experience from industry professionals.

Challenge: When the pioneer of RFID blocking technology for wallets came to us for creative audio, there were a couple of things the Push Button Team had to tackle. First, we needed to let the consumer know what the heck RFID is and why we need to block it. Then, we had to make sure no one got the ID Stronghold brand confused with the other competitors, whose products don’t even work!

Solution: Our “Granny” spot hilariously explains exactly what an electronic pickpocketer is capable of—stealing your personal information. We used an entertaining character, unique tech sound effects, and custom dramatic music to up the ante, along with a personal message from the founder to create a perfect attention-grabbing soundtrack.

Challenge: HuHot, a national chain of hibachi restaurants, was rebranding and looking to unify its advertising elements. Part of this included developing music that would suit their brand of fun and irreverence. They also wanted us to create an audio library of sounds that could be regularly used in their future ads. They needed a series of branded radio spots that tied everything together.

Solution: There’s tons of cool stuff about HuHot, so we had a boatload of inspiration for this project. We started with the brand music and incorporated kitchen utensils, grills sizzling, and salt shakers as percussion elements.

Challenge: Budget Blinds is a nationally franchised chain of custom window treatment providers that delivers directly to your home. Their agency, Hot Dish Advertising, came to us looking for a jingle that displayed the brand’s core values of quality, service, and efficiency. Most importantly, they wanted a modern sound that was fun and almost impossible to forget the phone number.

Solution: Armed with their criteria, the Push Button team went to work! How do you combine the core elements of Direct Response into a music branding piece? You find a way to make the phone number the hook and repeat it in a way that’s catchy and memorable.

Challenge: Subway was looking for a fun way to promote their new meals of the day into a short and memorable jingle in just 15 seconds. They wanted to infuse the piece with elements of the classic “Happy Days” theme, but with a modern twist. When you add in incorporating their name, easy-to-swap price points, and a slogan into the production, you’re left with quite a time crunch.

Solution: A good throwback jingle is always a blast to produce! In collaboration with Benedict Advertising, we began by analyzing elements of the classic “Happy Days” piece and then mixing it with a punk-rock style to give it the flair that Subway is known for.

Challenge: In a very crowded phone and data provider market, Simple Mobile has a simple deal to share. But, with an audience that skews younger, they needed their productions to reflect their target demo style without pandering.

Solution: When we’re working on a production for a product that is legitimately great, it can make our jobs a lot easier. Our first task was to create a soundscape for Simple Mobile’s ad that reflects current pop culture trends. We particularly focused on one aspect of mobile plans that their target audience finds frustrating – low data caps, and how using multiple apps concurrently can eat up your data fast.

Challenge: Big Italian families—you gotta love all the bounties of food smothered in marinara and cheese and the countless family celebrations. This Italian restaurant chain was looking for a fun and quirky radio spot that expressed their personality, culture, and obviously their to-die-for chicken parm. They wanted to encourage consumers to book spring celebrations for their parties, accomplishments, and festivities.

Solution: We brought the restaurant’s atmosphere to life with a big Italian family that doesn’t have enough days in the year to celebrate everyone’s stuff—showing the listeners all the reasons they can celebrate at Buca! Or they can just go for the amazing food.

Challenge: Breakfast and lunch are pretty straightforward, but brunch can leave a lot of people feeling confused – and hungry. So when we were tasked by &Barr to help develop a radio campaign for First Watch, the daytime café – we knew we’d have to clear the air on a few things. Like, when does breakfast turn into brunch? Can I have lunch for breakfast at brunch? More importantly, when you’ve got a restaurant as special as First Watch, how do you properly explain it on the radio without being able to see a stack of pancakes or a chickichanga?