Okay, we’ll explain. Two of the top five most popular apps are used for streaming music. People in America now spend more of their time using their smartphone than their TV. Just over half of Americans ages 12 and up listened to internet radio in the past month.
So there’s the facts—here’s how it can work for you.
The digital data that’s collected from people is amazing. The internet knows which Ikea couch you like, which food you looked up the calorie count of, and which car you were fantasizing about but won’t ever buy.Read More
- Be real. Millennials know they’re being marketed to and they want transparency and facts. They don’t want fluff. They just want a product that works. Back up your claims and be realistic in your advertising. In a focus group by NPR, millennials were asked what their favorite ad was. One guy named Garrett said, “The [Lipton] Brisk ads: ‘not half bad.’ Because everybody’s trying to throw it in your face and say, ‘This is the best thing ever, this is great.’ No one just admits, ‘Yeah it’s pretty good you should try it.’
- Sell the sizzle, not the steak.
Advertisers want to meet the eyes and ears of consumers over as many mediums as they know they use. Today’s advertising campaigns often entail buying space on the internet, on television, and radio – but are advertisers wrongfully looping together all forms of radio, including digital radio, into the kind that exists only during our daily commutes?Years ago, radio was just that: radio.
Good ole’ terrestrial radio. An advertiser would produce a spot, send it out over the airwaves and reap the rewards. Today, digital radio is massively popular, particularly among young people. While fundamentally the same, digital radio has its stark differences to its broadcast counterpart.Read More
It’s no secret that we’ve been creating great audio for over ten years. When companies want quality radio advertising, they come to us; they know that Push Button will deliver a product that sounds great and sells even better. However, creative audio doesn’t just begin and end with radio. We’ll preach the power of radio all day, but we know that sometimes the sum of a TV ad’s elements is greater than its individual audio and visual parts. Push Button can help your TV spot realize its full potential with crisp, clear audio.
If you’re here, you’re probably one of two people: you’re already producing TV content that needs professional audio to really pop, or you’re totally at square one in the game of TV advertising.Read More
There’s 41 million American consumers that may never hear your ads. Sounds like something you want to change? If you’re only producing your ads in English, the 41 million native Spanish speakers (not including the 11 million bilingual speakers) across the United States won’t hear them as you intend for them to be heard.
The Spanish-speaking population in the US is huge. We’ll put its size in perspective for you: the United States is home to more Spanish speakers than Spain. Today, we’re second in size only to Mexico, but that’s set to change as the Spanish-speaking market expands to an estimated 138 million by 2050.Read More
As jingle writers, we have a detailed process for every client. Each jingle starts with a brief. Acreative brief is the research put in your company so that each jingle is guaranteed to be unique and on point with your brand and goals. History, brand voice, competitor research—it’s important the brief covers it all, so your jingle is as true to your company as possible.
When the first jingle writers scripted the lyrics for the “Wheaties Quartet,” they had no idea just how successful it would be. They sang their praises to the General Mills cereal on Christmas Eve, 1926, creating the first modern “jingle.” The song was such a hit, it sparked the sale of Wheaties country-wide and prevented them from being discontinued!Read More
Radio offers an expansive audience for a great price. You can target your demographic based on which radio formats (stations) they listen to and what geographical markets they are in. There’s some basic terms you may want to familiarize yourself with if you plan on getting involved with the process of buying radio air time. Let’s take a look at the commonly used lingo:
1. Gross Rating Points and Cost Per Point: These are measurements that show you how many people are listening to any given station at any given time, and how much it costs to reach each of those people.Read More
So, you’re thinking of using a radio jingle in your newest ad campaign. Here’s some concrete evidence that a radio jingle is exactly what you need to get your brand out there and stuck in consumers’ heads.
Music and advertising are a historic power duo. Merchants in the crowded marketplaces of London in the 1500s would sing to cut through the noise of the space and attract customers. Their songs may not have been as catchy as our modern day radio jingles, but the concept of them is that long-standing. Today, we know a lot more about exactly why radio jingles work than our friends did back then.Read More
The process of making a club hit and the perfect commercial jingle aren’t that different. Both require knowledge about timing and having an ear for catchiness. Both are made by professional composers and songwriters. Both are very likely to get stuck in your head for years to come. And guess what else? Barry Manilow made commercial jingles before he ever made popular music.
The difference is this: commercial jingles are selling a brand and product or service directly to the listener–Kit Kat bars, insurance, a phone number to call after spilling something on your carpet. Popular music sells the artist’s brand and an identifier for the listener.Read More