Audio Logo

An audio logo—a short sound that exemplifies your brand’s services and personality—is incredibly important for your brand. Think of an audio logo as the sound your print logo would make if it could speak. Using these short, identifying sounds to entice an emotional connection between your business and your consumer can be the marketing transformation your brand needs. New trends in brand music change constantly, but one thing will always stay the same—an audio logo communicates a memorable feeling (including the brand’s personality) to the consumer within a simple second or two.

Voice Technology & Society

You’ve seen it everywhere: the new wave of technology is geared toward voice. With new products like Amazon’s Echo, Alexa, and others, it is important to acknowledge just how much voice has an impact on our society. We are moving more toward a world interested in voice, language, and sounds. Lauren Nagel, group creative director at Pandora, can’t help but stress how important sound is for a brand. “I think for a lot of folks the sound of your brand is still a bit of an afterthought, and as we move more toward a voice-activated world, sound is becoming even more important,” says Nagel.

Audio Branding

Branding yourself with sound, especially an audio logo, will establish an everlasting connection with consumers—who will be able to instantly recognize you on the radio. Audio logos have been successful for businesses over the years but researchers argue that now, more than ever, it is essential to create a sound to associate with your brand.

Marketing Strategies

Audio logos can help you can reshape your marketing strategies toward music and sounds rather than the typical visuals your competitor will be using. Differentiate yourself and do what the big brands are doing—if you can create emotion with your brand’s sound, you can form memories and then, brand favorability. Build recollection of your brand with a harmony that your consumers will never forget. And if you need help finding that perfect sound for your brand’s audio logo, we can help! You’re still ahead of the curve—call Push Button Productions today to get ahead of your competition.