Radio jingles have been around since the late 1920’s when General Mills adopted its own a cappella group, the Wheaties Quartet, to save its failing cereal brand. Ever since, companies have been following in Wheaties’ footsteps, creating their own catchy songs for consumers to sing along to. Radio jingles increase brand awareness by repetition and memory. Let’s break down some of the aspects of these branded songs:
Brand Awareness
Radio jingles have a simplistic way of creating brand awareness. When people hear it, they associate it with your brand. Once a consumer has heard your radio jingle and they see an ad for your business or product, they’ll have the song to associate it with. No matter if listeners hate or love your radio jingle, they will remember it. Then, the consumer builds a trust with your brand and is more likely to choose it over a competitor.
Memory
The number one reason companies create a radio jingle is because consumers will remember it. Creating a special and entertaining song will help your brand stand out against competitors. The most successful radio jingles are the ones where companies understand their singularity and translate it into a catchy rhythm. Keep it simple. Use your companies’ number or name as part of the jingle. The simpler it is, the easier it is to remember. Also, keep repeating it. Put your radio jingle on repeat throughout your campaign and consumers will be sure to remember it. Give listeners an uncomplicated song to sing and every time they see an ad from your brand, they’ll already feel associated with it.
Proof
It has been proven since the 1920’s that radio jingles are effective, even in today’s digital age. History has shown that advertisements that incorporate them have a lasting effect on consumers. The consumer gets the jingle stuck in their head and are more likely to choose that product or service just because they’ve heard it before.
A classic method of advertising that still working well today. Radio jingles make a company stand out and allows listeners to establish an emotional connection with your brand. Simple, yet effective. Showcase how exclusive your brand can be and create a beat for consumers to sing along to and remember.
Check out some of the Push Button Productions radio jingles and how our process works. Contact us for more details.
Sources:
http://blog.leightonbroadcasting.com/blog/the-importance-of-jingles-for-advertising-your-business
http://smallbusiness.chron.com/reasons-jingles-advertising-12786.html
http://knowledgenuts.com/2014/09/13/the-first-commercial-jingle-saved-a-cereal-icon/
