Target Millennials Through Radio & Music

Why Music is an Effective Millennial Marketing Tool

According to PTTOW, millennials make up 25% of the U.S. population (77 million people), and their economic spending power is nearly 1.3 trillion dollars. Mashable, a global media company has stated that the one thing that many people don’t understand is in order to sell millennials on a product, concept or service, marketing works best when connecting with them on an emotional level. Over the past decade, one of the most successful tactics used to connect with this demographic has been music. Music is a way millennials can interact socially and connect with one another on deeper, more exciting levels.

If you Google search, “The Value of a Logo” you will receive 767,000,000 results. Literally, millions of articles are written about the worth of a logo. However, most of these articles are based on the traditional definition of logo – a symbol or small design adopted by an organization to identify its products. While logos are traditionally visual, modern day brands are not so simple.

According to Martin Lindstrom, author of Brand Sense – Build Powerful Brands through Touch, Taste, Smell, Sight and Sound, the most memorable brands engage all five senses. Lindstrom cites an example in which all five sensory experiences are meticulously controlled by an airline to achieve the ultimate synergistic brand.

Branding — Not just for cows anymore

What truly sets you apart from your competition? Do you even know the answer? Most business owners and managers don’t, and the truth is that it’s what can make or break your business. We’ve all heard the saying “perception is reality,” and that applies tenfold when you’re trying to brand your business positively. For those who don’t know what branding is, here is a simple definition: Branding is a way to familiarize the public with a name, character, slogan, etc. that will serve as the defining feature of your product or organization. More importantly, it’s the feeling behind that image which draws the clients in.

What Is Creative On Hold?

Drip…drip…drip…you need to find a handyman—and fast. You google who the best in town is and you’re given a list of reputable results. You call the first one that looks decent, curious about their pricing. Ring…ring…ring…you’re put on hold. Two scenarios can happen. One: You get a live stream of jazz music with the message “Thank you for holding, your call matters to us” interrupting the static-filled saxophone every 30 seconds. You hang up and call the next company after a couple minutes. Or two: You’re entertained by their creative on hold, featuring a story of how the founder picked up his first hammer at the age of 5 and dropped it on his grandpa’s toe.

Should You Be Advertising on Digital Radio?

Yes.

Okay, we’ll explain. Two of the top five most popular apps are used for streaming music. People in America now spend more of their time using their smartphone than their TV. Just over half of Americans ages 12 and up listened to internet radio in the past month.

So there’s the facts—here’s how it can work for you.

The digital data that’s collected from people is amazing. The internet knows which Ikea couch you like, which food you looked up the calorie count of, and which car you were fantasizing about but won’t ever buy.

4 Quick Tips On Creative Brainstorming

Here at Push Button, clients come to us for new ideas for radio ads and creative brainstorming is practiced daily. Some days it’s easy and other days…not so much. It’s all about creating an atmosphere that everyone feels comfortable in and breaks them out of their traditional mindset. Here are a couple of ways to keep the ideas coming and the creative juices flowing.

It’s All in the Details—or Not Brainstorm alone first. This way, when you enter the group you’ll have ideas to share. To stay creative and generate ideas, look into the specific details and see if you can pull out a theme or story.

According to Arbitron, radio reaches 241 million people in the US each week. That’s 93% of the population twelve and older. Obviously, you don’t want to reach all those people. But, by choosing the right radio stations, and the right days and times to advertise, you can really pinpoint your target market.

Does your company have an identity? A brand? Can you explain it in a few sentences? Let’s put it another way; if someone gave you thirty seconds to stand in front of thousands of people and explain why you’re the best at what you do or offer, what would you say?

You already know all the radio advertising services Push Button Productions has to offer…but did you know we do TV audio as well? If you’re looking to put a television ad on the small screen, there’s one key component that can’t be overlooked – the audio. Just because we’re adding a visual element doesn’t mean we can neglect the audio. Since it’s so important, how do you find the right voice to deliver your brand’s message? It’s not always easy.

There are few voices in TV audio more recognizable than the Allstate Guy. His voice is a thousand things wrapped into one.

Having a
brand with a broad target audience is both a blessing and a curse. Almost anyone can be a client, but how do you
market to everyone? Where can you go
to reach young and old, men and women, tech-savvy and the completely unplugged?
The answer has been with you your whole life – yep, that’s right, it’s good ol’
terrestrial radio.

How does
radio get phenomenal ratings across almost every demographic imaginable? To
start, radio has a tremendous reach. Even in areas where TV signals are fuzzy
and Wi-fi is a reach of a dream, you can usually tune into a local station.

They’re cheap, easy, and fast. They may look great on paper, but how do they sound?

When venturing into the world of radio advertising, you might consider having a radio station produce your spot for free. But if a successful spot at no cost sounds too good to be true, you’re probably right.

Getting your company’s radio campaign from the station is a bit like getting professional portraits from the DMV. Picture this: you’re a brilliant young professional looking to take the world by storm, starting with a killer headshot that’s sure to turn heads and get all the profile views on Linkedin.