Streaming Media May Be More Lucrative Than AM/FM Radio for Advertisers

A new study reveals that you should spend your next advertising dollars on streaming media as opposed to AM/FM radio. While traditional radio advertising still is effective it’s not optimal. Casual radio listeners switch between stations as the ads come on and are often tuned out from them. Studies estimate that as many as 70% of listeners do not pay attention to the ads on AM/FM radio. Not an ideal situation for companies spending their hard earned money looking to get a return on that investment.

On the other hand, streaming media has a targeted audience that’s much more engaged with the thing they are listening to.

The first time YouTube has had an impact on an American presidential election was back in 2008, Sarah Palin’s “Obama girl” sound bites. Last January 3 of the top 10 most watched YouTube ads were political ads designed to help boost campaign support. The amount of eyes watching those ads were millions more than any other ad that corporate America has ever created. The consensus is that political advertisement on YouTube is a game-changer; it is a powerful marketing tool that cannot be ignored by a serious contender.

With over 1 billion viewers, YouTube has grown so incredibly large that no single TV network can match its reach.

Thirsty Camel ran a radio ad that went like this: “They say there’s no such thing as a free lunch. Not true. Because right now, at Thirsty Camel, we’re giving away a gourmet supermodel’s lunch. That is, a refreshingly free bottle of water”.

The bottleshop chain behind this ad is effectively making fun of the light diets that supermodels have, and hit a sore spot for one of many listeners. The complaint that was sent read: “Disordered eating should not be prompted, mocked or taken lightly, it deeply affects many people’s life”.

Once the Advertising Standards Board received the complaint they agreed with it and the ad in question had to be pulled from the airwaves.

Republican presidential candidate, Donald Trump, recently released a new ad in preparation for the first primary election, the Iowa Caucus, but like most campaign radio ads, you most likely won’t hear it. Radio ads, a less expensive alternative to television advertising, allow presidential candidates to reach very specific audiences by essentially targeting the small location they hope to target. Most importantly, they allow campaigns to keep other audiences from hearing these specific messages. These radio ads tend to be more controversial and directed to the exact group of people that would benefit from hearing these messages. These are the kind of ads that, if they were to get broader coverage, they may spark backlash from the majority of the public.

If you think radio advertising is dead, you are mistaken. According to Standard Media Index, radio revenue was up 24% in November compared to one year ago. Standard Media Index has stated that the entire advertising market had a great November growing by more than 23%.

Are you thinking about advertising your brand on the radio? Now is the time! Learn more about the many services Push Button Productions can assist you with including jingle creation, radio ads, original productions and much more. Click here to learn more today!

At some point or another in an ancient history class, we’ve all pictured someone chiseling primitive symbols into a rock tablet or scratching words on papyrus. But humans learned to speak long before they learned to write. Writing only developed as a way to capture and preserve what had already been said. And even the greatest writers know that the written word can’t communicate the many subtleties contained in spoken language. Maya Angelou said, “Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning.”

Do you ever stop to think about the power of the human voice?

The Golden Age of Radio can still teach us a lesson or two.

On October 30, 1938, Orson Welles directed and starred in a radio adaptation of the H.G. Wells novel “War of the Worlds” – an episode of the Mercury Theater on the Air that was meant to coincide with Halloween. It is now considered by many to be the most famous radio broadcast in history.

Radio shows back then regularly featured comedy acts, music and dramas, but this show was unusual in that it presented a drama in the form of a fictional newscast interrupting “regularly scheduled programming.” With great voice acting, sound effects and simulated “live connections” to the supposed scene of devastating events, the broadcast presented a realistic and compelling tale of an alien invasion of Earth.

You might think we are picking out vegetables but in reality this is the process we undergo with voice talents daily. When dealing with them, you have to know what you want, how to get it, and how to do it without sending them over the deep end. As a voice over talent, a client can actually fill your head with 15 different instructions which can be detrimental to the end result. By laying down some simple, ordinary instructions for your talent, you can usually end up with exactly what you want, without having to go through the usual 5 or so post production changes.

Recently, we’ve worked on a handful of testimonial radio spots for various clients, so we thought it might be a good time to share our thoughts on the subject

The Cambridge online dictionary defines a testimonial as a statement about the character or qualities of something or someone. And, chances are, whatever you’re trying to advertise has some qualities that your members like.

Otherwise, you wouldn’t be around.

If you subscribe to the idea that what your provide helps people, then having people telling people about it makes a lot of sense, doesn’t it?